RUNWAY REDUX

Off-White Touches Down in New York

Look 1 in Off-White's SS25 collection. Image courtesy of Off-White.

Three words to describe the collection: Optimistic, youth, luxury

Which look is your favorite: Look one.

What was the inspiration behind it?

I took a trip to Ghana last summer and spent a few weeks living in Accra. Virgil’s family moved from Ghana and even though it was a coincidence rather than part of the decision to go, I felt a lot of similarities between my view of the country and the roots he cherished and constantly referred to in his work. I was born in Sierra Leone, and eventually grew up in London, but our experiences were similar. I have vivid memories of what America, and New York in particular, represented in the collective imagination of Africans: a dreamland of utopias made real, a place of opportunities.

 

A moodboard for Off-White's SS25 collection. Image courtesy of Off-White.

Understanding that Off-White’s New York debut had been in the cards since 2022, what made SS25 the right season for it to finally happen?

We’ve been hoping to bring Off-White to New York for so long and it just felt right to do it with this show. This collection oozes the inclusive spirit of New York as the place where dreamers gather. It is grounded in reality but with a dash of magic.

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