Runway Redux is a fashion column in which we ask a designer to reflect on a new collection; this week, Surface reports from behind the scenes at New York Fashion Week.
Name: Hanako Maeda
Instagram: @adeam
Describe this collection in three words. Punk, powerful, kawaii.
Which look is your favorite? I love look two [a black, puff-sleeve gown with ruffled train and plunge neckline] worn by Yuka, a Japanese model and also my personal friend. It captures a bit more of the Japanese aesthetic and feels more kawaii and Gothic Lolita [ The name for Japanese style that draws influences from Victorian and Rococo fashion].
What was the inspiration behind it? My youth; shopping and spending time in Harajuku in the late ‘90s and early 2000s and seeing all the girls’ dresses.
Attending any fun parties or events this week? I’m excited to celebrate with my family. I don’t have anything planned, but I want to do something very intimate.
Why did you choose to show in New York instead of another fashion week? I grew up in New York, so it feels like home to me. I’ve always shown here. I feel like we’re in post-pandemic times and there’s a lot of excitement to dress up and have fun with fashion.
