Earlier in the spring, Dinesen announced it would start producing the furniture that John Pawson designed for his Notting Hill home back in 1992 using the Danish joinery manufacturer’s solid wood planks. Spanning poetically proportioned pieces like a dining table, daybed, and sofa upholstered in crisp Kvadrat textiles, the collection has been gearing up for its grand reveal at Dinesen’s airy Copenhagen showroom during 3daysofdesign. To celebrate the occasion, brand director Hans Peter Dinesen gave Pawson carte blanche to transform the 1,560-square-foot digs into a makeshift apartment that positions each piece as an attention-grabbing yet artfully restrained centerpiece within interiors reflecting his clever minimalism.
Throughout the apartment, every detail intentionally forges a restful tone: Dinesen’s full range of handcrafted planks clad the floors, a pristine white shade that Pawson created for Danish paint brand Bléo covers the walls, and diffused ambient light emanates from Viabizzuno fixtures. “In the same way that everything about the new collection is pared back to the logic and poetry of the wood, everything about the apartment is refined back to the logic and the poetry of the spaces,” Dinesen says. “Our vision was a space where people experience an instinctive ease and affinity with the physical environment, which is the essence of feeling at home.”
