In launching his namesake brand by:Matthew, financier and consultant-turned-imagemaker Matthew Egorov saw an opportunity to separate fashion from its most exclusionary contexts, and instead to focus on its potential as medium for craftsmanship at the highest levels. The brand’s latest launch, The Book, is an embodiment of that philosophy.
Written text is largely absent from the volume, which is the first in a series of annual editions. Instead, it approaches the categories of style, beauty, culture, design, and travel through photo-driven storytelling by the likes of image-makers Noor-u-Nisa Khan, Danny Bird, Josh Payne and more. Collectively, its contributors capture the splendor of Dior’s high fashion and Carpenters Workshop Gallery’s holdings of furniture by Rick Owens, Jean Prouvé, and Maarten Baas.
