From partnerships with models and athletes to appearances on wrists around the world, TAG Heuer is everywhere these days, thanks to its original approach to branding and design.
TAG Heuer has continually revolutionized watchmaking since its creation by Edouard Heuer in 1860, when he was only 20 years old. The brand has helped produce aesthetic revolutions embodied in such iconic models as the TAG Heuer Carrera, the Monaco, and the Autavia. But what really sets TAG Heuer apart is the exceptional quality of its watches and chronographs. Reliable and robust, these objects are a joy to own and wear, even as they become part of our everyday lives.