Fashion
Max Mara “Coats!”
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November 28, 2017 - December 12, 2017
Dongdaemun Design Plaza, 281 Eulji-ro, Euljiro 7(chil)-ga, Jung-gu, Seoul, South Korea
After showings in Beijing, Moscow, Berlin, and Tokyo, Max Mara’s traveling exhibition—featuring some 90 coats from the past five decades—now lands in Seoul, set in a futuristic dome designed by Migliore + Servetto Architects. Spread over seven rooms, the show will immerse visitors in the house’s storied heritage with digital installations and interactive elements.
Photo: courtesy of Max Mara
