Sing-Thing. Photography by Chantal Anderson
Sing-Thing. Photography by Chantal Anderson
Lisa Says Gah. Photography by Ye Rin Mok
DESIGNER OF THE DAY

Designer of the Day: Adi Goodrich

Known for dreaming up lively and surrealist interiors and set design in her adopted hometown of Los Angeles, Adi Goodrich now returns to her roots of whimsical woodworking by debuting Sing-Thing, her first-ever line of furniture. Described as a “wet Sophie Taeuber Arp painting that’s fallen on top of a Charlotte Perriand table,” the collection gleefully eschews the trappings of fast furniture and honors “frunchrooms,” a south-side Chicago word loosely defined as the front room in someone’s home that houses all the family’s most treasured moments.

Known for dreaming up lively and surrealist interiors and set design in her adopted hometown of Los Angeles, Adi Goodrich now returns to her roots of whimsical woodworking by debuting Sing-Thing, her first-ever line of furniture. Described as a “wet Sophie Taeuber Arp painting that’s fallen on top of a Charlotte Perriand table,” the collection gleefully eschews the trappings of fast furniture and honors “frunchrooms,” a south-side Chicago word loosely defined as the front room in someone’s home that houses all the family’s most treasured moments.

Here, we ask designers to take a selfie and give us an inside look at their life.

Age: 37

Occupation: Designer.

Instagram: @adigoodrich

Hometown: Chicago.

Studio location: Los Angeles.

Describe what you make: I’m a multi-disciplinary designer working in set design, commercial interior design, and about to launch my first-ever furniture collection called Sing-Thing. 

Sing-Thing. Photography by Chantal Anderson
Sing-Thing. Photography by Chantal Anderson

The most important thing you’ve designed to date: Wine & Eggs, a small store in Atwater Village known for natural wine and other household provisions. This was my first interior design project in LA, the city where I live. Being able to affect people in the place I call home with a design that brings a bit of joy into their daily life—nothing beats that. 

Describe the problem your work solves: My furniture is a solve for young, creative-minded people to purchase their first “nice” piece of furniture without emptying their bank accounts. 

Describe the project you are working on now: Sing-Thing is a furniture collection that I’ve spent the last two years creating. I build each piece in my small woodshop in LA. After working for years as a set designer—creating spaces to be used only for a day or two—I wanted to create pieces my friends could live with. Picture a wet Sophie Taeuber Arp painting that’s fallen on top of a Charlotte Perriand table. That’s the soul of Sing-Thing. I’m currently launching the furniture collection (eeek!) and just wrapped up interior design for the first retail store for the online brand, Lisa Says Gah. 

A new or forthcoming project we should know about: A bar called the Gem Room with a neighboring wine shop called Wine and Rock Shop in Yucca Valley, CA. This project is an extension of the two designs I’ve done for the same owners of Wine & Eggs and DREAMS in LA. We’re a really dreamy team when we make things together and I can’t wait for this one to be ready! These should be open in late spring. 

Sing-Thing. Photography by Chantal Anderson
Sing-Thing. Photography by Chantal Anderson

What you absolutely must have in your studio: Spindrift, Parliament lights (used only rarely!), no egos, and my research library.

What you do when you’re not working: Mostly walking with my partner, Sean Pecknold, and our poodle Toro. We get REALLY jazzed about art and future projects when the blood starts pumping, so it’s basically a way to exercise while brainstorming our next projects together. 

Sources of creative envy: All my favorites are dead! Charlotte Perriand, Gio Ponti, Josef Albers, Sophie Taeuber-Arp, Jean (Hans) Arp, Bob Vila, Merce Cunningham, Paul Klee. 

The distraction you want to eliminate: Admin and eating too much candy.

Lisa Says Gah. Photography by Ye Rin Mok
Lisa Says Gah. Photography by Ye Rin Mok

Concrete or marble? Marble.

High-rise or townhouse? High-rise.

Remember or forget? Forget.

Aliens or ghosts? Ghosts.

Dark or light? Dark.

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