Here, we ask designers to take a selfie and give us an inside look at their life.
Age: 33
Occupation: Designer.
Instagram: @alejandraalonsorojas
Hometown: Madrid, Spain
Studio location: SoHo, New York City
Describe what you make: Ready-to-wear womenswear.
The most important thing you’ve designed to date: The dress that got featured in the cover story of Vogue this May worn by Kim Kardashian West.
Describe the problem your work solves: I like to think that I can empower women through my clothes and make them feel strong and confident while looking effortlessly chic. The brand supports responsible manufacturing and sustainable production practices.
Describe the project you are working on now: We’re working on spring/summer 2020. It’s going to be a very special collection! We’re at the stage of designing the colors with natural dyes and painting the print, as well as draping and sketching the new styles.
A new or forthcoming project we should know about: You’ll have to stay tuned.
What you absolutely must have in your studio: Silence and laughs! Also, lots of sweets and candy.
What you do when you’re not working: My head is always designing but when I’m not at work, I love to travel, walk through New York City, go to the latest art exhibitions, and spend time with my friends and family. Painting, cooking, and interior design (I love to restore furniture) are some other hobbies of mine.
Sources of creative envy: Picasso, Balenciaga, Sonia Delaunay, Schiaparelli, and Coco Chanel, among many others.
The distraction you want to eliminate: Distractions are very inspirational; sometimes you need to look at something else to break a routine and find something new and exciting!
Concrete or marble? Marble.
High-rise or townhouse? Townhouse.
Remember or forget? Forget.
Aliens or ghosts? Ghosts.
Dark or light? Light.
