Make Your Own Luck With Auvere’s Talisman Collection

Even if you’re not superstitious, strange times call for magical amulets. Gina Love, the founder of gold jeweler Auvere, believes in creating your own luck. “I’m not superstitious at all. Yet, for much of this bizzare year, I’ve taken to wearing our Golden Horseshoe Diamond Necklace,” says Love, explaining the departure point for her new collection. Aptly titled Talisman, the bijouterie is instilled with extrinsic symbolic meaning, as well as intrinsic material value: “I wanted to create a collection of pieces that are iconic and recognizable,” says Love, “and because there was demand for high karat gold.”

Taking cue from age-old symbols, Talisman includes two sub-lines—All Stars and Floral Eye—that feature rings, necklaces, earrings, and bracelets. The former is a cluster of starry jewels adorned with or without diamonds; the latter, a whimsical take on the evil eye, a quasi-universal symbol of protection. Floral Eye encapsulates a set of gender-neutral signet rings embellished with diamonds, and the entire Talisman collection is tied together with positively charged charms, including four-leaf clovers, wishbones, horseshoes, lips, and hearts.

Auvere is expressly fashioned from 22 and 24 karat gold. Before Love established her company, she noticed that most U.S.-based jewelers only offered 10k, 14k, and 18k gold. In light of the dearth of high karat gold jewelry, she decided to make her own. “The purer the gold, the softer and heavier it is,” says Love. Designing with high quantities of gold provided a constraint that continues to work in the brand’s favor: “We don’t use 24 karat gold for earrings because we find it to be too heavy, but 24 karat gold works nicely with rings and pendants where we can make bigger and heavier items of jewelry without impairing wearability.” 

In terms of what’s next, Love is feeling open-minded: “I just started sketching what I’m thinking, seeing, and feeling. Once in a while, I get the idea for a collection before I sketch anything—like with the Scribe collection—and then I have to figure out how I want to showcase the idea,” says Love. Coming from her otherworldly oeuvre, the upcoming anthology will involve “more gemstones and lots of chains.” 

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