“The Book of HOV,” a retrospective of Jay-Z’s innumerable accomplishments and impact on hip hop and beyond, recently opened at the central branch of the Brooklyn Public Library. The preview afforded close associates—and the man himself—a first look at the showcase of thousands of artifacts that tell the story of his meteoric ascent. “The Book of HOV” spans all 352,000 square feet of the sprawling Art Deco landmark, and was secretly assembled by the library, the musician’s Roc Nation enterprise, General Idea agency, and Bruce and Shelley Rodgers, the producers behind Jay-Z’s Emmy-nominated Super Bowl Halftime show.
“I know he wouldn’t let us do this,” Roc Nation CEO Desiree Perez told the New York Times of the need for secrecy. “This could never happen if he was involved.” The need for stealth made the endeavor “probably the most intense installation I’ve ever been involved in,” Bruce Rodgers echoed, even as he’s in the process of overseeing his 18th halftime show. The producer went on to describe flying in West Coast “ninjas” to clad the building’s facade in the artist’s most memorable bars, and teaming with Roc Nation to create a replica of the Baseline Studios suite where he recorded The Black Album, The Blueprint, and The Blueprint 2: The Gift & the Curse.