Completedworks was on an upward trajectory—sales nearly doubled in 2021—but the jeweler and ceramics brand lacked a suitable space to showcase its left-of-center, often asymmetrical wares. “We were increasingly having clients asking to see our pieces in person, but felt we didn’t have a space that felt considered and reflected our vision,” says founder Anna Jewsbury. Thanks to funding from the British Fashion Council’s Fashion Trust, the London brand overhauled two floors of a former North Marylebone pub into a pristine new studio, showroom, and workshop that checks all the boxes.
Top of mind for Jewsbury? “We wanted people to be able to enter our world and get to know us, and for us to get to know them.” She enlisted local studio Hollie Bowden, which devised a detail-oriented yet laid-back “ideas laboratory” whose interiors complement Completedworks wares. Folded and hammered cupboard handles, for example, riff on the brand’s crumpled Cohesion earrings. Clean-lined displays, including one upholstered in hand-printed lilac linen, make the brand’s array of homewares and jewelry pop while not stealing their thunder.
“Clients seem to really appreciate the intimate experience that comes with a salon concept of buying,” Jewsbury continues. “They want to meet the designer and the team, and perhaps even have the option to get something that’s more bespoke.” On that note, the showroom will host free monthly classes, including pottery tutorials led by the brand’s in-house ceramic designer, ikebana workshops, and a talk on sustainable cuisine by chef Junya Yamasaki.
