Cúpla London Fashions a High Street Shop for Rixo

Homegrown studio Cúpla London is cutting through city gloom with a new outpost of Rixo in Marylebone. Though the womenswear brand was also founded in London, its creative signatures evoke Lake Como more than they do Covent Garden. Vivid, hand-painted prints are the basis for its brightly colored dresses, which artist Sam Wood translated to the interiors in the form of hand-painted murals in resort-ready hues of tangerine, Lisbon lemon, and cerulean. Moroccan zellige tiles create the effect of making the boutique feel farther-flung than the high streets. An abundance of vintage furniture sourced by the brand’s founders in its nascence was revitalized by the Cúpla team—headed up by creative director Gemma McCloskey—to imbue the new space with an essence of the brand’s nine years of heritage.

Photography by Megan Taylor.