DESIGNER OF THE DAY

Designer of the Day: Sofia Elias

The Guadalajara-born, Mexico City-based maker and trained architect has applied her formal education to Blobb, a sculptural accessories and industrial design practice, and Jugando a Jugar, a playful sculpture park installation in New York that will be followed by an opening in Marfa.

The Guadalajara-born, Mexico City-based maker and trained architect has applied her formal education to Blobb, a sculptural accessories and industrial design practice, and Jugando a Jugar, a playful sculpture park installation in New York that will be followed by an opening in Marfa.

Here, we ask designers to take a selfie and give us an inside look at their life.

Occupation: Sculptor, draftsman, designer and architect

Instagram: @sofiahellyes

Hometown: Guadalajara, Jalisco

Studio Location: Mexico City, Roma Norte  

Describe what you make: My work focuses on creating a playful universe informed by the history of art and architecture. Born in Guadalajara, I currently reside in Mexico City and have formal studies in fine arts and architecture.

Children’s playscapes have been a constant source of inspiration for me throughout my career. My thesis project was a sculptural park titled Jugando a Jugar. The process involved an exploration of materials, textures, and colors, resulting in a series of organic, fluid models and sculptures.

Credit: Sean Davidson

In 2019, I launched my brand, Blobb, which I like to describe as “miniature sculpture for the body.” Blobb has become a platform for me to expand my practice, allowing me to experiment with form, matter, and scale. This approach has led to a series of playful sculptures that aim to provoke curiosity and raise consciousness.

In 2021–22, I built my first two playgrounds in the states of Tabasco and Quintana Roo, Mexico. This project has continued to grow—by 2023, I completed another playground for a private client in Mexico City, and in 2024, I built an ephemeral one in New York City, which is now located in Marfa, Texas.

The most important thing you’ve designed to date: “Playing to Play”— I consider this my most important work to date because of the immense love, care, and curiosity I poured into it during my research year forming my thesis project. That dedication has allowed it to evolve beyond an academic concept into a tangible reality, manifesting in various forms, and not only growing in scale but also “prooving” the different intentions i had for each structure when users become part of it. It continues to expand, sparking a deeper consciousness around play, space, and interaction.

Credit: Sean Davidson

Describe the problem your work solves: My work challenges the rigid boundaries between art, function, and play. It addresses the lack of imagination in public spaces by creating environments that invite interaction, curiosity, and exploration. Whether through big scale sculptural pieces or playgrounds, to chairs bags and rings, I strive to dissolve passive observation and encourage active engagement, making space for spontaneity, creativity, and new ways of experiencing the object. 

Describe the project you are working on now: Playing to Play keeps expanding. Right now, we’re working on two new projects, each completely different from the other and in entirely different cities. What I love about this project is that, just like each of the Blobb rings is handmade, each playground is designed specifically for its environment—responding to the space, its constraints, and the way people interact with it. It’s exciting to see that, across all of my work, regardless of scale, the idea of crafting each piece as unique continues to transcend.

At the same time, I’m preparing for the relocation of the New York play structure, which was the first ephemeral play installation situated below the High Line. This piece is now moving to Marfa, Texas, where it will take on a new life in the middle of the desert, opening on May 15. The shift from an urban setting to an open, vast landscape brings a new dimension to the work, challenging the way we experience play and space—and I’m really excited to see it there!

What you absolutely have to have in your studio: Music, snacks, art, vibes, etc. My sketchbook, always! I love to be surrounded by books. Especially when I’m working on a new project. I take all of the ones that might inspire me out and start looking closely at everything, leaving some open, towers of them, post-its all over them, and little drawings next to images that have inspired something new. 

What you do when you’re not working: “I’m never not working.” No, I hate to say that, but I do like to say that going to museums, the cinema, being with friends, or eating good food, is all kind of “work” for me. Somehow, all of these other pleasures draw inspiration for new projects and nice conversations.

Sources of creative envy (dead or alive): Endless sources of inspiration, from artists and architects from the 1500s to today…

The distraction you want to eliminate: My amount of ADHD and the hyperactivity of doing everything at the same time.

Credit: Sofia Elias

Concrete or marble? Concrete

High-Rise or townhouse? Townhouse 

Remember or forget? Forget 

Aliens or ghosts? Aliens

Dark or light? Lightttttt

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