Curvy Bench in Swedish pine wood. Image courtesy of Gustaf Westman
Spiral Stands. Image courtesy of Gustaf Westman
Round Table in purple. Image courtesy of Gustaf Westman
DESIGNER OF THE DAY

Designer of the Day: Gustaf Westman

Gustaf Westman’s playful approach to home accessories—think flower-shaped mirrors, spiky cups, and curlicue pendants, all rendered in bold colors and bubbly forms—has earned him a cult following among the Instagram-savvy and anyone who wants to bring a dose of the unexpected into their homes. Intentionally eschewing the pared-down signatures of his Swedish heritage, the up-and-coming designer’s eponymous brand instead favors a more Memphis-adjacent style that’s anything but muted.

Gustaf Westman’s playful approach to home accessories—think flower-shaped mirrors, spiky cups, and curlicue pendants, all rendered in bold colors and bubbly forms—has earned him a cult following among the Instagram-savvy and anyone who wants to bring a dose of the unexpected into their homes. Intentionally eschewing the pared-down signatures of his Swedish heritage, the up-and-coming designer’s eponymous brand instead favors a more Memphis-adjacent style that’s anything but muted.

we ask designers to take a selfie and give us an inside look at their life.

Age: 30

Occupation: Furniture designer.

Instagram: @gustafwestman

Hometown: Borås, Sweden.

Studio location: Stockholm.

Describe what you make: I design objects, mostly! But also other types of projects including architecture and some more towards only creative direction.

Curly lamp in pink powder-colored metal. Image courtesy of Gustaf Westman
Curvy Bench in Swedish pine wood. Image courtesy of Gustaf Westman

The most important thing you’ve designed to date: Probably the Chunky Cup.

Describe the problem your work solves: Boredom.

Describe the project you are working on now: A pop-up in Echo Park, Los Angeles! That’s taking a lot of my time now.

A new or forthcoming project we should know about: Long-term design collaborations that will come out next year. I can’t say anything, but I’m excited.

Spiky Cups with packaging by Jenny Hedlund. Image courtesy of Gustaf Westman
Spiral Stands. Image courtesy of Gustaf Westman

What you absolutely must have in your studio: Peanut butter, sparkling water, comfy slippers, and an absurd amount of my favorite pen in every room. 

What you do when you’re not working: Running, drinking beer, and touching surfaces on buildings for research.

Sources of creative envy: Joe Colombo.

The distraction you want to eliminate: Scrolling.

Gustaf Westman
Round Table in purple. Image courtesy of Gustaf Westman

Concrete or marble? Concrete.

High-rise or townhouse? Townhouse.

Remember or forget? Forget.

Aliens or ghosts? Ghosts.

Dark or light? Light.

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