High & Dry by Hagit Pincovici.
Growing Lamp by Hagit Pincovici.
DESIGNER OF THE DAY

Designer of the Day: Hagit Pincovici

After embarking on a month-long journey to experience the desert’s endlessly chromatic geological formations, Israel-born designer Hagit Pincovici returned to her Milanese studio with a newly transcendent perspective. Her curious new collection of sandy-textured design objects, which debuted at Lorenzelli Gallery during Milan Design Week, summons the camouflaged splendor of arid landscapes while wielding humble materials that bring us back down to earth.

After embarking on a month-long journey to experience the desert’s endlessly chromatic geological formations, Israel-born designer Hagit Pincovici returned to her Milanese studio with a newly transcendent perspective. Her curious new collection of sandy-textured design objects, which debuted at Lorenzelli Gallery during Milan Design Week, summons the camouflaged splendor of arid landscapes while wielding humble materials that bring us back down to earth.

Here, we ask designers to take a selfie and give us an inside look at their life.

Age: 40

Occupation: Designer and owner of Hagit Pincovici.

Instagram: @hagitpincovici_studio.

Hometown: Tel Aviv

Studio location: Milan

Describe what you make: I try to bridge craftsmanship, industry, object, and user. I’m interested in forging links between my own personal journey and a pragmatic production approach which I’ve gained by being in a constant dialogue with artisans. My latest collection, called Desert, was born during an extensive period traveling through the desert and immersing myself into the solitude of the landscape. My objects stem from lengthy research of both materials and techniques.

High & Dry by Hagit Pincovici.
High & Dry by Hagit Pincovici.

The most important thing you’ve designed to date: Not a specific object per se, but the message the object evokes. In the case of the Desert series, the starting point was focused on preserving the stone’s energy as a mineral intact.

Describe the problem your work solves: Sustainability. Desert’s main materials are sandstone, travertine, and lava stone, which are completely sustainable—the stones can be crushed into dust and reused. The objects are hand-made through 90% of the process.

Describe the project you are working on now: I’m expanding my Desert collection. More to come!

A new or forthcoming project we should know about: I just finished showing work at Fuorisalone during Milan Design Week, which was demanding, but fruitful. There are a few plans ahead but nothing is concrete.

Lorenzelli Gallery in Milan.

What you absolutely must have in your studio: My studio is on the sixth floor and overlooks the Duomo. The light, airy view is fundamental for me. Other than that, I always have funk or jazz music playing and postcards and other visual inspirations scattered on my desk. I am surrounded by materials and elements created through my experiments. Most importantly, I need bottles of water to survive the day.

What you do when you’re not working: Contemporary dance. I’ve been practicing a dancing method called Gaga, which was developed by world-renowned Israeli choreographer Ohan Naharin. Other than that, I love watching movies, reading books, and visiting exhibitions. I’ve recently been inspired by nature and have been visiting the desert often in the past six months, staying there for a substantial period of time.

Sources of creative envy: Rick Owens, Lucio Fontana, Alberto Burri, Max Lamb.

The distraction you want to eliminate: Most distractions are good for us. I can be very obsessive when I work, so distractions help bring me back to earth.

Triple Bowl by Hagit Pincovici.
Growing Lamp by Hagit Pincovici.

Concrete or marble? Marble

High-rise or townhouse? Townhouse

Remember or forget? Remember

Aliens or ghosts? Ghosts

Dark or light? Light

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