For La Prairie, science and art go hand-in-hand. The storied Swiss skincare brand—known for using rare ingredients like gold, platinum, and caviar in its formulas—opened “Eyes in Focus,” an exhibition housed in its lounge at the 2019 edition of Art Basel in Basel. The company presented the artwork of Daniela Droz, Nmsa Leuba, and Senta Simond, three burgeoning Swiss photographers and graduates of the Lausanne University of Art and Design.
Art
La Prairie’s Exhibition at Art Basel is a Feast for the Eyes
The Swiss skincare company enlists three emerging photographers who created works that center on the female gaze.
The Swiss skincare company enlists three emerging photographers who created works that center on the female gaze.
Senta Simond, Daniela Droz, and Namsa Leuba. Photos courtesy of La Prairie.
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“Their pioneering works are in perfect harmony with La Prairie’s heritage of audacity,” said Greg Prodromides, La Prairie’s CMO. “In making the deliberate choice to work with female artists, we also pay homage to the inimitable quality of the female gaze, interpreted by the perspective of women themselves.”
The exhibition coincides with La Prairie’s upcoming Skin Caviar Eye Lift, a new product that aims to rejuvenate the eyes—hence why the subject of the showcase is the female gaze captured through the lens of female photographers. Here, the three artists explain their work:
“For this project, I decided to try to interrogate the viewer’s gaze and turn it back on her. I sought to accentuate the idea of a new approach to photography which follows the principles of Constructivism or Bauhaus: with a new point of view, outside the generally accepted rules of perspective.”
“Resonances I”; “Resonances II”; “Resonances III” by Daniela Droz.
“In approaching this collaboration around the theme of Eyes in Focus, I wanted to illustrate the nature of emotions hidden in us and that attempt to come through the veil that covers them.”
“Nanihi I”; “Hitita”; “Nanihi II” by Namsa Leuba by Namsa Leuba.
“For this series, I played with the gaze of my subjects by photographing them in different emotional states, reflecting different postures and attitudes. There is the male gaze, which we tend to associate with objectification, and the female gaze, which is usually linked with introspection. I hope with these works, that viewers are able to find some affinity with my gaze.”
“Lucia I”; “Lucia II”; “Emma” by Senta Simond.
Photos courtesy of La Prairie.
