Each collection by Le Pére is a blank slate—the rising menswear label focuses on making clothes in collaboration with the designers, illustrators, musicians, and photographers that most inspire their community. It’s fitting that the New York label’s debut flagship store, located on a quaint corner in the Lower East Side, would follow suit. BoND, the local interiors studio founded by Noam Dvir and Daniel Rauchwerger with a penchant for projects in the fashion and art realms, proved an ideal collaborator for the job. They crafted a predominantly muted home base that brings out the vibrance of the clothing’s bold patterns, visuals, and textures, whether a plush fleece pullover by collagist Ian Woods or painter’s trousers emblazoned with Cherry Kim’s hand-drawn illustrations of wrestlers.
A giant exterior billboard emblazoned with seasonal campaigns and artwork by brand collaborators draws passersby in, as does a yellow neon-lit central column emitting a sunny glow that extends to the fitting rooms. Combined with the ample sunshine pouring in through corner windows, the yellow forges a soothing yet sprightly aura that perfectly complements a custom curved bench fabricated by local woodworkers Lesser Miracle and vintage Artek furniture. Such personal touches make the boutique venture beyond a sterile white cube and feel more akin to a lived-in art studio that you want to spend time in.
