The Paris-based salon has an abundance of wares on display, but it’s more of a multicultural hub celebrating the business of design than it is a simple industry event.
It’s not altogether helpful to think of MAISON&OBJET — the twice-a-year design event in Paris — as a trade show. It’s better to view it as a festival for professionals working in the “art of living” in all its rich and varied expressions.
Taking place September 6-10, 2019 — the same span as Paris Design Week — this year’s edition will be yet another opportunity to discover the unexpected and to explore the future of living. As always, MAISON&OBJET celebrates emerging forms of consumer behavior at the intersection of business and creativity, offering ideas and inspiration to international visitors in search of the distinctive, the impactful, and the new.
And it’s more than ideas on offer. It’s a market that brings together the best of design, furniture, accessories, smart tech, craft, textiles, fragrances, cookware, and more with 30 percent of the exhibiting brands presenting exclusively at MAISON&OBJET. No wonder it attracts so many leading retailers, interior designers, architects, hoteliers, and brands.
To make discovery easier, MAISON&OBJET has created itineraries specific to each audience. There is an architect itinerary guiding visitors to stands with custom capabilities and a hotel-restaurant itinerary, which considers safety and accessibility standards specific to the trade. Highlighting more inspirational and virtuous forms of design is the sustainable itinerary and, for the Francophile, the French-made itinerary or Ateliers d’Art de France itinerary offers an unparalleled selection of locally made and crafted designs.
Beyond that, MAISON&OBJET decodes emerging trends, creative veins, and market demands by exploring a key theme in the world of design. This year’s theme, WORK!, promises to turn the five days into a laboratory for discussing and discovering new ways of working and living.
MAISON&OBJET is also an inspired talent detector, identifying and celebrating emerging creative leaders with its Designer of the Year and Rising Talents programs. September’s Designer of the Year is Laura Gonzalez, whose work appeared in some 20 restaurants, hotels, bars, and nightclubs across the French capital. On top of soaking in MAISON&OBJET’s spotlight, she will be creating a working café for her exhibition here.
The Rising Talents program turns its eye on multiple creatives all coming from one country. Recent years have focused on Lebanon, China, Italy, and the UK, and September’s edition spotlights the United States. An esteemed jury has already selected six innovative, up-and-coming design talents and tasked them to present a special one-time-only exhibition demonstrating what they believe to be the future trajectory of American design.
And as the whole of Paris will be rolling out the red carpet for Paris Design Week with exhibitions, special events, and design-led itineraries crowding its arrondissements, MAISON&OBJET will serve as an anchor of excellence and innovation. See for yourself why it is not your average trade show.
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