Noah, the 10-year-old label founded by Brendon Babenzien and Estelle Bailey-Babenzien, has brought together influences from skate, surf, and music in their seasonal drops since the beginning. In recent years, the brand has also made inroads with the design world through a collaboration with Gubi and artisan furniture with its Japanese-made folding stool.
Its newest New York City storefront, named 199, is an ode to the inherent luxury of intentionality. “We’ve created a space that’s more intimate and elevated, a destination where discovery feels personal and purposeful,” Bailey-Babenzien tells Surface. Its cedar-clad interiors give the brand’s suiting and womenswear “space to shine,” in the words of the designer, and host an assortment of vintage watches selected for the space by Foundwell, fine art by Curtis Kulig and Paul Ferney, and fragrances by Costa Brazil and Cerato. Lighting by Vy Voi studio’s Steffany Trần—a Surface Designer of the Day who exhibited last year at Collectible’s New York City debut—rounds out the space.
“It’s designed for those seeking more than just clothes,” Bailey-Babenzien continues. “They’re looking for pieces that feel considered, special, and worth investing in.”
