RUNWAY REDUX

At Paloma Wool, Playful Materiality and Cam-Inspired Performances

Since it was founded by Paloma Lanna in 2014, fine art photography and a daring embrace of experimentation has shaped Paloma Wool’s downtown-cool ready-to-wear. At Paris Fashion Week, they converged in trompe l’oeil silhouettes and a mid-show performance intervention led by Carlota Guerrero—who took inspiration from the cam-girl subculture.

A cam-inspired performance intervention at the Paloma Wool runway show, by Carlota Guerrero.

Three words to describe the collection: Playful, intimate, and fresh.

Which look is your favorite? The knitted bandeau dresses that resemble a sweater casually tied around your chest.

What was the inspiration? It’s an evolution of our previous collections, continuing the balance between effortless styles and sophisticated designs; feminine and masculine. We also experimented with jewelry through a collaboration with Anna Santangelo, who specifically designed a fine line for the show.

 

Paloma Lanna's favorite looks from her label's SS25 collection, shown at Paris Fashion Week.

Any favorite parties or events from the week? I’m back in Barcelona already and enjoying spending more time with my family.

You have a pop-up in New York and Seoul, and are bringing more to cities around the world. Why show at Paris Fashion Week instead of another global city? Paris feels like home to us. While we love bringing our collections directly to different cities through pop-ups, Paris is where the global fashion community gathers, and it offers an unmatched platform to share our evolving vision on an international stage.

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