In 2023, Noma chef-owner René Redzepi stupefied those in step with the rarified world of fine dining when he announced the restaurant’s impending closure. “It’s unsustainable,” he said of the working conditions and financial margins at the heart of top-tier fine dining. Redzepi has since announced that Noma will continue to operate in Copenhagen until spring 2025—an extension from the 2024 closure he had initially shared. And with the debut of Apple TV docuseries Omnivore, as well as a few cameos on The Bear, Redzepi seems to have found a new medium to get his message across.
With the June release of The Bear’s third season, restaurant-pilled viewers got familiar with Redzepi’s face and the Noma compound as Jeremy Allen White’s Carmy Berzatto ponders whether he can stomach life as a chef-owner in fine dining. In the show, the fictional chef reflects on his years spent in the kitchens of Daniel Boulud, Thomas Keller, and Redzepi as he grapples with the same issues of razor-thin margins and workplace management that the Noma chef has attributed to his decision to close. Omnivore, which Redzepi narrates, peeks into how he thinks about the sourcing and culinary applications of “the purest artisanal forms” of eight hero ingredients: chile, tuna, salt, banana, pig, rice, coffee, and corn.