The Rolling Stones Headline Bergdorf Goodman

Bergdorf Goodman is getting some satisfaction. The luxury retailer has partnered with the Rolling Stones on a multi-brand shop-within-shop experience to market the legendary band’s No Filter tour, which will be in New York City area in August 2019. It is curated by Sarah Andelman—the co-founder of Colette, the lauded, erstwhile Paris boutique—in conjunction with Bravado, Universal Music Group’s merchandise and brand management arm.

From July 24 to August 13, shoppers will be able to get their hands on items ladened with the Rolling Stones’ iconic emblems—most notably, the tongue-and-lips motif designed by John Pasche in 1969—that aren’t made from blanks, or have the course feeling and shifty look of merchandise sold at stadiums. These goods, on the other hand, were made by the leaders in each category. Away offers hand-painted carry-ons that can be customized at select hours throughout the day. Chrome Hearts is reissuing its coveted limited-edition Rolling Stones jewelry. Moleskine has made a series of notebooks. And Ladurée has baked decorative macaroons.

“The tongue is almost like the Nike of the music industry,” said Robbie Owens-Russo, global VP and creative director. “It is this iconic thing that doesn’t even need the word ‘Rolling Stones’ next to it.”

So much so that Owens-Russo created two large installations of the logo in the colors and patterns of the American flag, which sit side by side at the center of the collection. Eventually, these pieces, along with the entire stock, will move to Maxfield in Los Angeles, following the band on its nation-wide tour.

(Photo courtesy of Bravado)