Sarah Ellison for Design Within Reach. Photography by Alexandra Scott
Sarah Ellison for Design Within Reach. Photography by Alexandra Scott
Sarah Ellison for Design Within Reach. Photography by Alexandra Scott
DESIGNER OF THE DAY

Designer of the Day: Sarah Ellison

Over the course of styling hundreds of rooms while working at Real Living magazine, Sarah Ellison grew to intimately understand what makes a room shine. The Australian talent’s debut collection for Design Within Reach achieves that often elusive mix of high design and livability, with sculptural shapes and bold proportions that balance the comfort of coastal living with the sophistication of a city apartment.

Over the course of styling hundreds of rooms while working at Real Living magazine, Sarah Ellison grew to intimately understand what makes a room shine. The Australian talent’s debut collection for Design Within Reach achieves that often elusive mix of high design and livability, with sculptural shapes and bold proportions that balance the comfort of coastal living with the sophistication of a city apartment.

Here, we ask designers to take a selfie and give us an inside look at their life.

Age: 45

Occupation: Designer.

Instagram: @sarahellisonstudio

Hometown: Byron Bay, Australia.

Studio location: Byron Bay and Sydney.

Describe what you make: Beautiful things for your home.

Sarah Ellison for Design Within Reach. Photography by Alexandra Scott
Sarah Ellison for Design Within Reach. Photography by Alexandra Scott

The most important thing you’ve designed to date: My son, Blaze! Non-human design would be my Yoko Bed.

Describe the problem your work solves: Boring furniture.

Describe the project you are working on now: Aside from launching my existing collection with Design Within Reach, we have some more products in development that will launch later this year exclusively with DWR, and a new sofa that I’m very excited about is almost ready. On top of that, my team and I are working on a restaurant in Byron Bay as well as building a new office/showroom space in Sydney, so it’s a busy time.

A new or forthcoming project we should know about: A new sofa design (launching mid-2022).

Sarah Ellison for Design Within Reach. Photography by Alexandra Scott
Sarah Ellison for Design Within Reach. Photography by Alexandra Scott

What you absolutely must have in your studio: A sketch pad and pencil.

What you do when you’re not working: Being a personal assistant to my seven year old son, Blaze. An unpaid intern, actually!

Sources of creative envy: David Bowie, Charlotte Perriand, and Gio Ponti.

The distraction you want to eliminate: Social media.

Sarah Ellison for Design Within Reach. Photography by Alexandra Scott
Sarah Ellison for Design Within Reach. Photography by Alexandra Scott

Concrete or marble? Marble.

High-rise or townhouse? High-rise

Remember or forget? Remember.

Aliens or ghosts? Ghosts.

Dark or light? Light.

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