The new Williamsburg outpost of running apparel shop Tracksmith more closely resembles an aesthete’s vision of an athletic clubhouse than the neon-tinged interiors that characterize most running stores. At the Wythe Avenue shop, oak herringbone flooring is inlaid with a blue, gold, and lilac hand-poured terrazzo running track, while oiled walnut furnishings evoke sleek members’ club setups more than traditional retail displays. An array of summer-weight merino tees, leather and canvas totes, and photography from Tracksmith practices from the Swiss Alps to Vermont are illuminated by a skylit aerie.
To bring the store to life, the Boston brand tapped Estelle Bailey-Babinzien, who helms interiors studio Dream Awake. As the co-founder of upmarket menswear brand Noah, her firm has designed its shops in New York, Osaka, and Tokyo, and has undertaken projects for Dover Street Market and Galeries Lafayette. Back in Brooklyn, the designer took cues from Tracksmith’s numerous nods to the easy sophistication of collegiate running apparel: this summer, the store will open its underground locker room to the scores of local runners looking to make the store—and its Aesop amenities—their athletic home base.
