The Swiss village of Fleurier is known among watch connoisseurs for being the hometown of Michel Parmigiani, a Swiss-Italian watchmaker and antique watch and automaton restorer who founded his self-titled brand here in 1996.
It’s also gained a reputation as a mecca for high-quality watchmaking thanks to the Fleurier Quality Foundation, and its Fleurier Certification, a quality mark established in 2004. In addition to complying with a number of exacting finishing criteria, watches that earn the Fleurier Certification must also pass the Fleuritest, a 24-hour test that simulates typical wear and tear on a finished timepiece.
The new Toric Qualité Fleurier watch from Parmigiani honors both the first timepiece created by Michel Parmigiani and the quality mark his firm helped popularize. As with every Toric model produced since 1997, the wristwatch is characterized by a bezel formed of two gadroons alternating with hand-applied knurling based on the harmonious proportions of the golden ratio. A dial decorated with guillochage, a delicate “rice grain” pattern painstakingly applied by hand, lends the face of the watch its signature shine.
Marking the first time the Fleurier Quality stamp has adorned a Toric watch, the Toric Qualité Fleurier offers watch lovers unparalleled timekeeping in one of contemporary watchmaking’s most beloved forms.
Parmigiani Toric Qualité Fleurier, $24,500; parmigiani.com
