Lancôme x Bearbrick

Before fashion, collectibles, toys, and cross-brand merch collabs formed into an all-encompassing monoculture, there was Bearbrick (known as Be@rbrick). The Japanese-made collectible art bear has served as one of streetwear’s most inimitable symbols since launching 18 years ago. A spate of coveted special-edition releases has ensued, with brands and artists all across the spectrum—Kaws famously designed custom editions for Chanel and Fendi, and streetwear royalty like Bape and Stüssy have released their own versions—putting their stamp on Bearbrick. Following in that tradition is Lancôme, the French beauty company. Adorned in a modern reinterpretation of its logo and rose emblem, the bear is accompanied by the label’s signature Advanced Génifique serum in custom packaging of the same motif.