“Topics of sexuality and wellness as related to women’s bodies are still too often avoided and underrepresented in the mainstream,” says Chay Costello, MoMA’s associate director of merchandising. That’s why the MoMA Design Store is presenting a pop-up that offers innovative new designs for women in the areas of sexuality, activity, and reproduction. Largely designed for women by women, the array of products—ranging from innovations in sextech and activewear to plant-based tampons—seeks to eliminate stigmas around the female body and empower women through honest conversations about their unique needs. “It’s an opportunity to recognize just how far these products have come in terms of quality, and to celebrate the fearless female entrepreneurs, designers, and innovators who have changed the game, while giving the public access to some of the best tools on the market,” says Costello. “Women are rewriting the script.”