Serino, a collection of essential styles will open a temporary creative studio and boutique in the heart of Manhattan’s West Village. The label’s inaugural collection focuses on a singular knit cotton yarn that translates into seven iconic styles for him and her produced in five colors. All materials are sourced and produced in Italy through a family-owned and operated factory with 65 years of knitwear experience. The design ethos is one of purity and simplicity, meaning, Serino only creates what is necessary and does not embellish for the sake of convention. 

The Serino Studio was established with a basic truth in mind: create striking, comfortable essentials that epitomize how simplicity endures over time, and how it impacts our lives. This vision is broader than its clothing: Serino believes that we should work to perfect whatever it is we pursue, and that the striking clarity of simplicity can be leveraged to impact all of our lives by inviting us to create a better future together.

The immersive studio space will bring the full collection to life so visitors can experience the garments in real form, and will also feature artworks from various local artists and collaborators.