We love Leica for the combination of function and beauty evident in all of its cameras as soon as you pick one up and feel how it operates. The company has created an edge in the digital age by manufacturing its own chips and light sensors.
Leica represents a union of craftsmanship, design and experience. It is a beautiful collision of art and engineering, and the future of form and functionality. Leica Camera is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the supreme quality and performance of cameras and lenses, and the iconic images that artists and photojournalists everywhere captured with them.