Todd Bracher

Todd Bracher

Todd Bracher, an award-winning creative director and strategic designer, has guided some of the most prestigious brands around the world to realize strategic differentiation through business-driven design. Drawing on a global network of advisors in fields spanning human sciences, ethnography, materials, physics, and engineering, Todd Bracher Studio provides tailored, expert-based design services. The studio’s industry-leading results are intelligent, essential, and scientific—derived from facts rather than opinion.
Surface Says
Beyond his penchant for great design, Todd Bracher has a high-level understanding of the industry that makes his work intriguing for both its aesthetic and its intelligence.

3M - Establishing a Position of Authority

As a strategic design partner to 3M, Todd Bracher Studio directed the launch of 3M’s architectural lighting division, leveraging their unique capabilities of material engineering and physics to make an unprecedented statement only 3M could make. Two groundbreaking works were developed at the cutting edge of lighting technology and science: Vessel and Lightfalls. Services also included creative direction and art direction, articulating a voice for the brand—developing events, trade show appearances, advertisements, print collateral, video, still photography, and a brand DNA roadmap.

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Todd Bracher, an award-winning creative director and strategic designer, has guided some of the most prestigious brands around the world to realize strategic differentiation through business-driven design. Drawing on a global network of advisors in fields spanning human sciences, ethnography, materials, physics, and engineering, Todd Bracher Studio provides tailored, expert-based design services. The studio’s industry-leading results are intelligent, essential, and scientific—derived from facts rather than opinion.